I kēia mau lā, ua hoʻokuʻu ʻo FAW Mazda i kāna Weibo hope loa.ʻO ia ke ʻano o ka wā e hiki mai ana, aia wale nō ʻo "Changan Mazda" ma Kina, a e nalowale ʻo "FAW Mazda" i ka muliwai lōʻihi o ka mōʻaukala.Wahi a ka ʻaelike hoʻoponopono hou ʻana o Mazda Automobile ma Kina, e hoʻohana ana ʻo Kina FAW i kāna 60% equity hoʻopukapuka ma FAW Mazda Automobile Sales Co., Ltd. (i kapa ʻia ma hope aku ʻo "FAW Mazda") e hana i nā haʻawina kālā iā Changan Mazda.Ma hope o ka hoʻonui ʻia ʻana o ke kapikala, e hoʻololi ʻia ʻo Changan Mazda i kahi hui hui pū ʻia e nā ʻaoʻao ʻekolu.ʻO nā lālā hoʻopukapuka kālā o nā ʻaoʻao ʻekolu (Changan Automobile) 47.5%, (Mazda) 47.5%, a me (China FAW) 5%.
I ka wā e hiki mai ana, e hoʻoilina ʻo Changan Mazda i nā ʻoihana pili o Changan Mazda a me Mazda.Ma ka manawa like, e hoʻololi ʻo FAW Mazda i kahi ʻoihana hui pū ʻia e Mazda a me (hou) Changan Mazda, a hoʻomau i ka hana ʻana i nā ʻoihana pili o nā kaʻa brand Mazda.Manaʻo wau he hopena maikaʻi loa kēia no Mazda.Ke hoʻohālikelike ʻia me kāna hoa Kepani ʻo Suzuki, ʻaʻole i haʻalele loa ka brand Mazda mai ka mākeke Kina.
[1] He mīkini liʻiliʻi ʻo Mazda akā nani?
Ma ke kamaʻilio ʻana no Mazda, hāʻawi kēia hōʻailona iā mākou i ka manaʻo o kahi mīkini kaʻa liʻiliʻi akā nani.A hāʻawi ʻo Mazda i ka manaʻo he hōʻailona maverick, kahi hōʻailona o ke ʻano.Ke hoʻohana nei nā kaʻa kaʻa ʻē aʻe i nā ʻenekini turbocharged liʻiliʻi, hoʻomau ʻo Mazda i ka hoʻohana ʻana i nā ʻenekini aspirated kūlohelohe.Ke ulu nei nā ʻoihana ʻē aʻe i ka ikehu hou, ʻaʻole hopohopo nui ʻo Mazda.I kēia manawa, ʻaʻohe hoʻolālā hoʻomohala no nā kaʻa ikehu hou.ʻAʻole ʻo ia wale nō, ua koi mau ʻo Mazda i ka hoʻomohala ʻana i kahi "engine rotary", akā i ka hopena ua ʻike nā mea āpau ʻaʻole i kūleʻa ke kumu hoʻohālike rotary.No laila, ʻo ka manaʻo i hāʻawi ʻia e Mazda i nā kānaka he niche a me ka maverick.
Akā ke ʻōlelo nei ʻoe ʻaʻole makemake ʻo Mazda e ulu?ʻAʻole loa.Ma ka ʻoihana kaʻa o kēia lā, ʻoi aku ka maikaʻi o ka loaʻa ʻana o ka waiwai nui, a ʻaʻole hiki ke hoʻomohala kūʻokoʻa nā mea liʻiliʻi.He haʻahaʻa loa ka hiki ke pale aku i nā pilikia, a ua maʻalahi ke hoʻohui ʻia a loaʻa paha e nā hui kaʻa nui.
Eia kekahi, ua lilo ʻo Mazda i mea hōʻailona me ʻelua mau hui ʻoihana hui ma Kina, FAW Mazda a me Changan Mazda.No laila inā ʻaʻole makemake ʻo Mazda e ulu, no ke aha e loaʻa ai ʻelua mau ʻoihana hui?ʻOiaʻiʻo, paʻakikī ka moʻolelo o nā ʻoihana hui like ʻole e haʻi maopopo i ka ʻōlelo hoʻokahi.Akā i ka hōʻike hope loa, ʻaʻole ʻo Mazda kahi hōʻailona me ka moeʻuhane ʻole.Ua makemake nō hoʻi au e lilo i mea ikaika a nui aʻe, akā ua hāʻule.ʻO ka manaʻo liʻiliʻi a nani o kēia lā "ʻo ka liʻiliʻi a me ka nani", ʻaʻole ka manaʻo mua o Mazda!
[2] No ke aha i ulu ʻole ai ʻo Mazda ma Kina e like me Toyota a me Honda?
He kaulana maikaʻi nā kaʻa Iapana i ka mākeke Kina, no laila, ʻoi aku ka maikaʻi o ka ulu ʻana o Mazda ma ka mākeke Kina, ʻoi aku ka maikaʻi ma mua o nā kaʻa ʻAmelika a me nā kaʻa Farani.ʻO ka mea hou aku, ua hoʻomohala maikaʻi ʻo Toyota a me Honda i ka mākeke Kina, no laila no ke aha i hoʻomohala ʻole ai ʻo Mazda.
ʻO kaʻoiaʻiʻo, he mea maʻalahi loa kaʻoiaʻiʻo, akā,ʻo nā kaʻa kaʻa a pau i ulu maikaʻi ma ka mākeke Kina, ua maikaʻi i ka hanaʻana i hoʻokahi mea,ʻo ia hoʻi ka hoʻomohalaʻana i nā hiʻohiʻona no ka mākeke Kina.No ka laʻana, ʻo Volkswagen's Lavida, Sylphy.Buick GL8, Hideo.Hāʻawi ʻia lākou a pau ma Kina wale nō.ʻOiai ʻaʻole nui nā hiʻohiʻona kūikawā ʻo Toyota, ʻo ka manaʻo o Toyota no ka hana ʻana i nā kaʻa i makemake nui ʻia e ka poʻe.I kēia manawa, ʻo Camry a me Corolla ka nui o ke kūʻai aku.ʻO Highlander, Senna, a me Sequoia nā kaʻa kūikawā āpau.I ka wā ma mua, ua pili mau ʻo Mazda i kahi hoʻolālā huahana niche a pili mau i nā ʻano o ka hoʻokele haʻuki.ʻO kaʻoiaʻiʻo, i ka wā i kū ai ka mākeke Kina i ke kahua kaulana i nā lā mua, makemake wale nā mea hoʻohana e kūʻai i kahi kaʻa ʻohana lōʻihi.ʻO ka hoʻonohonoho ʻana o nā huahana ʻo Mazda i pili i ka mākeke.ʻAʻole kūlike ke koi.Ma hope o Mazda 6, ʻaʻole i lilo ʻo Mazda Ruiyi a me Mazda Atez i kumu hoʻohālike wela loa.No ka Mazda 3 Angkesaila, nona ka nui kūʻai maikaʻi, ʻaʻole i manaʻo nā mea hoʻohana iā ia he kaʻa haʻuki, akā kūʻai ʻia ma ke ʻano he kaʻa ʻohana maʻamau.No laila, ʻo ke kumu mua i hoʻomohala ʻole ai ʻo Mazda ma Kina, ʻaʻole ia i noʻonoʻo i nā pono o nā mea hoʻohana Kina.
ʻO ka lua, inā ʻaʻohe kumu hoʻohālike i kūpono loa i ka mākeke Kina, a laila inā loaʻa ka maikaʻi o ka huahana, ʻaʻole e nalowale ka brand i ka hala ʻana o ka waha o ka mea hoʻohana.ʻAʻole ʻo Mazda i kāohi i ka maikaʻi.Mai 2019 a 2020, ua hōʻike ʻia nā mea hoʻohana i ka pilikia o ka leo maʻamau ʻo Mazda Atez.Manaʻo wau ʻo ia hoʻi ka mauʻu hope loa e wāwahi iā FAW Mazda.Wahi a nā helu helu mua o ka "Financial State Weekly" kaʻa kaʻa kaʻa holoʻokoʻa, pūnaewele hoʻopiʻi kaʻa a me nā kahua ʻē aʻe, ma 2020, ʻo ka nui o nā hoʻopiʻi mai Atez e like me 1493. luna o ka papa inoa hoʻopiʻi.Hoʻopili ʻia ke kumu o ka hoʻopiʻi ʻana i ka leo huaʻōlelo hoʻokahi: kani ʻole o ke kino, kani ʻole o ka console waena, kani ʻole o ka sunroof, kani ʻole o nā lako kino a me nā mea uila…
Ua haʻi aku kekahi mau kaʻa kaʻa i ka pāpāho ma hope o ka nui o nā mea nona nā kaʻa Atez i hoʻomaka i ka pale ʻana i nā kuleana, ua kūkākūkā lākou me nā mea kūʻai aku a me nā mea hana i nā manawa he nui, akā ua hoʻopaʻa nā mea kūʻai aku a me nā mea hana i kekahi i kekahi a lohi mau loa.ʻAʻole i pau ka pilikia.
Ma lalo o ke kaomi ʻana mai ka manaʻo o ka lehulehu, i Iulai i ka makahiki i hala, ua hoʻopuka ka mea hana i kahi ʻōlelo kūhelu e hōʻike ana ʻo ia ke kuleana no ka walaʻau like ʻole i hōʻike ʻia e kekahi mau mea hoʻohana ʻo Atez 2020, a e hahai pono i nā ʻōlelo hōʻoia ʻekolu e pale i nā kuleana o nā mea hoʻohana.
Pono e ʻōlelo ʻia ʻaʻole i haʻi ʻia kēia memo pehea e "hōʻino" ai i ka walaʻau ʻino, akā pono e hoʻoponopono ʻia e like me ke kaʻina hana hoʻoponopono maʻamau, akā ʻae pū nō hoʻi e "hiki ke hoʻi hou."Ua hōʻike pū kekahi poʻe nona nā kaʻa ua ʻike hou ʻia ka walaʻau ʻino ma hope o kekahi mau lā ma hope o ka nānā ʻana a hoʻoponopono ʻana i ke kaʻa pilikia e like me nā kuhikuhi.
No laila, ʻo ka pilikia o ka maikaʻi e hoʻopau loa i nā mea hoʻohana i ka hilinaʻi i ka brand Mazda.
[3] Ke alo nei i ka wā e hiki mai ana, he aha hou aʻe e ʻike ai ʻo Changan Mazda?
Ua ʻōlelo ʻia he ʻenehana ʻo Mazda, akā ua manaʻo ʻia ʻaʻole i manaʻo ʻo Mazda ponoʻī ʻo ke kumu kūʻai kiʻekiʻe loa ma ka mākeke Kina i kēia lā ua hoʻolako ʻia me kahi kumu hoʻohālike haʻahaʻa haʻahaʻa kūlohelohe 2.0-lita.Ma lalo o ka nalu o ka electrification honua, ʻo ka noiʻi ʻana a me ka hoʻomohala ʻana i nā ʻenekini hoʻoheheʻe kūloko ke nānā mau nei, ʻoiaʻiʻo, me nā ʻenekini rotary e noʻonoʻo nei nā mea pā.Eia nō naʻe, ma hope o ka lilo ʻana o ka ʻenekini compression-ignition i mea ʻono ʻole e like me ka mea i manaʻo ʻia, ua hoʻomaka pū ʻo Mazda e noʻonoʻo e pili ana i nā hiʻohiʻona uila maʻemaʻe.
ʻO ka CX-30 EV, ke kumu hoʻohālike uila maʻemaʻe mua i hoʻokuʻu ʻia e Mazda ma ka mākeke Kina, he 450 mau kilomita NEDC.Eia nō naʻe, ma muli o ka hoʻohui ʻana o ka pā pākaukau, ua hoʻāla nui ʻia ke kino CX-30 maʻemaʻe a me ka lokahi., Me he mea la he uncoordinated loa ia, hiki ke olelo ia he manao like ole keia, me ka ono ole, he kumu ikehu hou no ka ikehu hou.ʻAʻole maopopo ka hoʻokūkū o ia mau hiʻohiʻona i ka mākeke Kina.
[Summary] ʻO ka hui ʻana o North and South Mazda he hoʻāʻo kōkua iā ia iho, a ʻaʻole e hoʻonā ka hui ʻana i ka pilikia o Mazda
Wahi a nā helu helu, mai 2017 a 2020, ua hoʻomau ke kūʻai aku ʻana o Mazda ma Kina, a ʻaʻohe manaʻo maikaʻi ʻo Changan Mazda a me FAW Mazda.Mai 2017 a 2020, ua kūʻai aku ʻo FAW Mazda i 126,000, 108,000, 91,400, a me 77,900.ʻO nā kūʻai makahiki a Changan Mazda he 192,000, 163,300, 136,300, a me 137,300..
I ko mākou kamaʻilio ʻana e pili ana iā Mazda i ka wā ma mua, he hiʻohiʻona maikaʻi kona, hoʻolālā maʻalahi, ʻili paʻa a me ka hoʻohana haʻahaʻa wahie.Akā ʻo kēia mau hiʻohiʻona i loaʻa i kēia manawa e kahi mea kūʻokoʻa kūʻokoʻa.A ʻoi aku ka maikaʻi ma mua o Mazda, a ʻoi aku ka ikaika o ka ʻenehana i hōʻike ʻia e kāna brand ponoʻī ma mua o Mazda.ʻOi aku ka maikaʻi o nā mea hoʻohana iā Kina ma mua o Mazda.I ka wā lōʻihi, ua lilo ʻo Mazda i ka hōʻailona i haʻalele ʻia e nā mea hoʻohana.ʻO ka hui ʻana o North and South Mazda he hoʻāʻo kōkua ponoʻī, akā ʻo wai ka mea hiki ke hōʻoiaʻiʻo e ulu maikaʻi ka Changan Mazda i hui ʻia?
Ka manawa hoʻouna: Sep-01-2021