I kēia mau lā, ua hoʻokuʻu ʻo FAW Mazda i kāna Weibo hope loa. ʻO ia ke ʻano o ka wā e hiki mai ana, aia wale nō ʻo "Changan Mazda" ma Kina, a e nalowale ʻo "FAW Mazda" i ka muliwai lōʻihi o ka mōʻaukala. Wahi a ka ʻaelike hoʻoponopono hou ʻana o Mazda Automobile ma Kina, e hoʻohana ana ʻo Kina FAW i kāna 60% equity hoʻopukapuka ma FAW Mazda Automobile Sales Co., Ltd. (i kapa ʻia ma hope aku ʻo "FAW Mazda") e hana i nā haʻawina kālā iā Changan Mazda. Ma hope o ka hoʻonui ʻia ʻana o ke kapikala, e hoʻololi ʻia ʻo Changan Mazda i kahi hui hui pū ʻia e nā ʻaoʻao ʻekolu. ʻO nā lālā hoʻopukapuka kālā o nā ʻaoʻao ʻekolu (Changan Automobile) 47.5%, (Mazda) 47.5%, a me (China FAW) 5%.
I ka wā e hiki mai ana, e hoʻoilina ʻo Changan Mazda i nā ʻoihana pili o Changan Mazda a me Mazda. Ma ka manawa like, e hoʻololi ʻo FAW Mazda i kahi ʻoihana hui pū ʻia e Mazda a me (hou) Changan Mazda, a hoʻomau i ka hana ʻana i nā ʻoihana pili o nā kaʻa brand Mazda. Manaʻo wau he hopena maikaʻi loa kēia no Mazda. Ke hoʻohālikelike ʻia me kāna hoa Kepani ʻo Suzuki, ʻaʻole i haʻalele loa ka brand Mazda mai ka mākeke Kina.
[1] He mīkini liʻiliʻi ʻo Mazda akā nani?
Ma ke kamaʻilio ʻana no Mazda, hāʻawi kēia hōʻailona iā mākou i ka manaʻo o kahi mīkini kaʻa liʻiliʻi akā nani. A hāʻawi ʻo Mazda i ka manaʻo he hōʻailona maverick, kahi hōʻailona o ke ʻano. Ke hoʻohana nei nā kaʻa kaʻa ʻē aʻe i nā ʻenekini turbocharged liʻiliʻi, hoʻomau ʻo Mazda i ka hoʻohana ʻana i nā ʻenekini aspirated kūlohelohe. Ke ulu nei nā ʻoihana ʻē aʻe i ka ikehu hou, ʻaʻole hopohopo nui ʻo Mazda. I kēia manawa, ʻaʻohe hoʻolālā hoʻomohala no nā kaʻa ikehu hou. ʻAʻole ʻo ia wale nō, ua koi mau ʻo Mazda i ka hoʻomohala ʻana i kahi "engine rotary", akā i ka hopena ua ʻike nā mea āpau ʻaʻole i kūleʻa ke kumu hoʻohālike rotary. No laila, ʻo ka manaʻo i hāʻawi ʻia e Mazda i nā kānaka he niche a me ka maverick.
Akā ke ʻōlelo nei ʻoe ʻaʻole makemake ʻo Mazda e ulu? ʻAʻole loa. Ma ka ʻoihana kaʻa o kēia lā, ʻoi aku ka maikaʻi o ka loaʻa ʻana o ka waiwai nui, a ʻaʻole hiki ke hoʻomohala kūʻokoʻa nā mea liʻiliʻi. He haʻahaʻa loa ka hiki ke pale aku i nā pilikia, a ua maʻalahi ke hoʻohui ʻia a loaʻa paha e nā hui kaʻa nui.
Eia kekahi, ua lilo ʻo Mazda i mea hōʻailona me ʻelua mau hui ʻoihana hui ma Kina, FAW Mazda a me Changan Mazda. No laila inā ʻaʻole makemake ʻo Mazda e ulu, no ke aha e loaʻa ai ʻelua mau ʻoihana hui? ʻOiaʻiʻo, paʻakikī ka moʻolelo o nā ʻoihana hui like ʻole e haʻi maopopo i ka ʻōlelo hoʻokahi. Akā i ka hōʻike hope loa, ʻaʻole ʻo Mazda kahi hōʻailona me ka moeʻuhane ʻole. Ua makemake nō hoʻi au e lilo i mea ikaika a nui aʻe, akā ua hāʻule. ʻO ka manaʻo liʻiliʻi a nani o kēia lā "ʻo ka liʻiliʻi a me ka nani", ʻaʻole ka manaʻo mua o Mazda!
[2] No ke aha i ulu ʻole ai ʻo Mazda ma Kina e like me Toyota a me Honda?
He kaulana maikaʻi nā kaʻa Iapana i ka mākeke Kina, no laila, ʻoi aku ka maikaʻi o ka ulu ʻana o Mazda ma ka mākeke Kina, ʻoi aku ka maikaʻi ma mua o nā kaʻa ʻAmelika a me nā kaʻa Farani. ʻO ka mea hou aku, ua hoʻomohala maikaʻi ʻo Toyota a me Honda i ka mākeke Kina, no laila no ke aha i hoʻomohala ʻole ai ʻo Mazda.
ʻO kaʻoiaʻiʻo, he mea maʻalahi loa kaʻoiaʻiʻo, akā,ʻo nā kaʻa kaʻa a pau i ulu maikaʻi ma ka mākeke Kina, ua maikaʻi i ka hanaʻana i hoʻokahi mea,ʻo ia hoʻi ka hoʻomohalaʻana i nā hiʻohiʻona no ka mākeke Kina. No ka laʻana, ʻo Volkswagen's Lavida, Sylphy. Buick GL8, Hideo. Hāʻawi ʻia lākou a pau ma Kina wale nō. ʻOiai ʻaʻole nui nā hiʻohiʻona kūikawā ʻo Toyota, ʻo ka manaʻo o Toyota no ka hana ʻana i nā kaʻa i makemake nui ʻia e ka poʻe. I kēia manawa, ʻo Camry a me Corolla ka nui o ke kūʻai aku. ʻO Highlander, Senna, a me Sequoia nā kaʻa kūikawā āpau. I ka wā ma mua, ua pili mau ʻo Mazda i kahi hoʻolālā huahana niche a pili mau i nā ʻano o ka hoʻokele haʻuki. ʻO kaʻoiaʻiʻo, i ka wā e kū ana ka mākeke Kina i ka pae popularization i nā lā mua, makemake wale nā mea hoʻohana e kūʻai i kahi kaʻa ʻohana lōʻihi. ʻO ka hoʻonohonoho ʻana o nā huahana ʻo Mazda i pili i ka mākeke. ʻAʻole kūlike ke koi. Ma hope o Mazda 6, ʻaʻole i lilo ʻo Mazda Ruiyi a me Mazda Atez i kumu hoʻohālike wela loa. No ka Mazda 3 Angkesaila, nona ka nui kūʻai kūʻai maikaʻi, ʻaʻole i manaʻo nā mea hoʻohana iā ia he kaʻa haʻuki, akā kūʻai ʻia ma ke ʻano he kaʻa ʻohana maʻamau. No laila, ʻo ke kumu mua i ulu ʻole ai ʻo Mazda ma Kina, ʻaʻole ia i noʻonoʻo i nā pono o nā mea hoʻohana Kina.
ʻO ka lua, inā ʻaʻohe kumu hoʻohālike i kūpono loa i ka mākeke Kina, a laila inā loaʻa kahi huahana maikaʻi, ʻaʻole e nalowale ka brand i ka hala ʻana o ka waha o ka mea hoʻohana. ʻAʻole ʻo Mazda i kāohi i ka maikaʻi. Mai 2019 a 2020, ua hōʻike ʻia nā mea hoʻohana i ka pilikia o ka leo maʻamau ʻo Mazda Atez. Manaʻo wau ʻo ia hoʻi ka mauʻu hope loa e wāwahi iā FAW Mazda. Wahi a nā helu helu mua o ka "Financial State Weekly" kaʻa kaʻa kaʻa holoʻokoʻa, pūnaewele hoʻopiʻi kaʻa a me nā kahua ʻē aʻe, ma 2020, ʻo ka nui o nā hoʻopiʻi mai Atez e like me 1493. luna o ka papa inoa hoʻopiʻi. Hoʻopili ʻia ke kumu o ka hoʻopiʻi ʻana i ka leo huaʻōlelo hoʻokahi: kani ʻole o ke kino, kani ʻole o ka console waena, kani ʻole o ka sunroof, kani ʻole o nā lako kino a me nā mea uila…
Ua haʻi aku kekahi mau kaʻa kaʻa i ka pāpāho ma hope o ka nui o nā mea nona nā kaʻa Atez i hoʻomaka i ka pale ʻana i nā kuleana, ua kūkākūkā lākou me nā mea kūʻai aku a me nā mea hana i nā manawa he nui, akā ua hoʻopaʻa nā mea kūʻai aku a me nā mea hana i kekahi i kekahi a lohi mau loa. ʻAʻole i pau ka pilikia.
Ma lalo o ke kaomi ʻana mai ka manaʻo o ka lehulehu, i Iulai i ka makahiki i hala, ua hoʻopuka ka mea hana i kahi ʻōlelo kūhelu e hōʻike ana ʻo ia ke kuleana no ka walaʻau like ʻole i hōʻike ʻia e kekahi mau mea hoʻohana ʻo Atez 2020, a e hahai pono i nā ʻōlelo hōʻoia ʻekolu e pale i nā kuleana o nā mea hoʻohana.
Pono e ʻōlelo ʻia ʻaʻole i haʻi ʻia kēia memo pehea e "hōʻino" ai i ka walaʻau ʻino, akā pono e hoʻoponopono ʻia e like me ke kaʻina hana hoʻoponopono maʻamau, akā ʻae pū nō hoʻi e "hiki ke hoʻi hou." Ua hōʻike pū kekahi poʻe nona nā kaʻa ua ʻike hou ʻia ka walaʻau ʻino ma hope o kekahi mau lā ma hope o ka nānā ʻana a hoʻoponopono ʻana i ke kaʻa pilikia e like me nā kuhikuhi.
No laila, ʻo ka pilikia o ka maikaʻi e hoʻopau loa i nā mea hoʻohana i ka hilinaʻi i ka brand Mazda.
[3] Ke alo nei i ka wā e hiki mai ana, he aha hou aʻe e ʻike ai ʻo Changan Mazda?
Ua ʻōlelo ʻia he ʻenehana ʻo Mazda, akā ua manaʻo ʻia ʻaʻole i manaʻo ʻo Mazda ponoʻī ʻo ke kumu kūʻai kiʻekiʻe loa ma ka mākeke Kina i kēia lā ua hoʻolako ʻia me kahi kumu hoʻohālike haʻahaʻa haʻahaʻa kūlohelohe 2.0-lita. Ma lalo o ka nalu o ka electrification honua, ʻo ka noiʻi ʻana a me ka hoʻomohala ʻana i nā ʻenekini hoʻoheheʻe kūloko ke nānā mau nei, ʻoiaʻiʻo, me nā ʻenekini rotary e noʻonoʻo nei nā mea pā. Eia nō naʻe, ma hope o ka lilo ʻana o ka ʻenekini compression-ignition i mea ʻono ʻole e like me ka mea i manaʻo ʻia, ua hoʻomaka pū ʻo Mazda e noʻonoʻo e pili ana i nā hiʻohiʻona uila maʻemaʻe.
ʻO ka CX-30 EV, ke kumu hoʻohālike uila maʻemaʻe mua i hoʻokuʻu ʻia e Mazda ma ka mākeke Kina, he 450 mau kilomita NEDC. Eia nō naʻe, ma muli o ka hoʻohui ʻana o ka pā pākaukau, ua hoʻāla nui ʻia ke kino CX-30 maʻemaʻe a me ka lokahi. , Me he mea la he uncoordinated loa ia, hiki ke olelo ia he manao like ole keia, me ka ono ole, he kumu ikehu hou no ka ikehu hou. ʻAʻole maopopo ka hoʻokūkū o ia mau hiʻohiʻona i ka mākeke Kina.
[Summary] ʻO ka hui ʻana o North and South Mazda he hoʻāʻo kōkua iā ia iho, a ʻaʻole e hoʻonā ka hui ʻana i ka pilikia o Mazda
Wahi a nā helu helu, mai 2017 a 2020, ua hoʻomau ke kūʻai aku ʻana o Mazda ma Kina, a ʻaʻohe manaʻo maikaʻi ʻo Changan Mazda a me FAW Mazda. Mai 2017 a 2020, ua kūʻai aku ʻo FAW Mazda i 126,000, 108,000, 91,400, a me 77,900. ʻO nā kūʻai makahiki a Changan Mazda he 192,000, 163,300, 136,300, a me 137,300. .
I ko mākou kamaʻilio ʻana e pili ana iā Mazda i ka wā ma mua, he hiʻohiʻona maikaʻi kona, hoʻolālā maʻalahi, ʻili paʻa a me ka hoʻohana haʻahaʻa wahie. Akā ʻo kēia mau hiʻohiʻona i loaʻa i kēia manawa e kahi mea kūʻokoʻa kūʻokoʻa. A ʻoi aku ka maikaʻi ma mua o Mazda, a ʻoi aku ka ikaika o ka ʻenehana i hōʻike ʻia e kāna brand ponoʻī ma mua o Mazda. ʻOi aku ka maikaʻi o nā mea hoʻohana iā Kina ma mua o Mazda. I ka wā lōʻihi, ua lilo ʻo Mazda i ka hōʻailona i haʻalele ʻia e nā mea hoʻohana. ʻO ka hui ʻana o North and South Mazda he hoʻāʻo kōkua ponoʻī, akā ʻo wai ka mea hiki ke hōʻoiaʻiʻo e ulu maikaʻi ka Changan Mazda i hui ʻia?
Ka manawa hoʻouna: Sep-01-2021